Digital public diplomacy at the portuguese ministry of foreign affairs: diplomats- behavior on social platforms - cross country comparison between portuguese, British and Irish diplomats - the case of twitter-

Abstract

With technological advances, the government and national organizations are concerned about the need to constantly adapt. Digital diplomacy is evolving quickly across all continents, so it is critical for a country like Portugal to be able to adapt its digital methods for international promotion. One of the most difficult challenges for diplomats is developing a message that is clear and in line with the goals of the government being represented. This section delves into the official Twitter pages of thirty different diplomats, and a comparison between Portugal, Ireland, and the United Kingdom is made using a quantitative and qualitative analysis of tweets.