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Digital public diplomacy at the portuguese ministry of foreign affairs: diplomats- behavior on social platforms - cross country comparison between portuguese, British and Irish diplomats - the case of twitter-
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Resumo(s)
With technological advances, the government and national organizations are concerned about
the need to constantly adapt. Digital diplomacy is evolving quickly across all continents, so it
is critical for a country like Portugal to be able to adapt its digital methods for international
promotion. One of the most difficult challenges for diplomats is developing a message that is
clear and in line with the goals of the government being represented. This section delves into
the official Twitter pages of thirty different diplomats, and a comparison between Portugal,
Ireland, and the United Kingdom is made using a quantitative and qualitative analysis of tweets.
Descrição
Palavras-chave
Social network Twitter Digital diplomacy Foreign policy Public diplomacy Twiplomacy Diplomat