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How plastic surgery influences perceived authenticity- the moderating role of personality traits (extroversion versus introversion)
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Resumo(s)
This research aims to analyse if personality traits such as extroversion and
introversion impact the relationship between perceived authenticity and plastic surgery. The
author predicted that extroverted individuals would perceive body enhancements as more
authentic, whereas introverts would perceive these influences as less authentic. The experiment
results show that personality traits influence the correlation between perceived authenticity and
plastic surgery. However, these effects were only relevant at higher extroversion scores, which
means that extroverts perceive surgically altered bodies as less authentic. Finally, managerial
implications are presented based on the study results.
Descrição
Palavras-chave
Plastic surgery Perceived authenticity Extroversion Introversion Personailty traits Public perception