A carregar...
Publicação
U.dream goes to market - an evaluation of crescer com consciência and analysis of the internal and external environments affecting its strategic pPosition
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.64 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
U.Dream is a social enterprise targeted at developing social leadership skills. It recently
launched U.Purpose (service) and Crescer com Consciência (product) aiming to ensure future
financial sustainability. However, these were launched without conducting a market research
and clear guiding strategy. The focus of this project is to assess the attractiveness of the CSR
and children’s book markets and U.Dream’s current strategy, providing a strategic revision.
An in-depth analysis concluded that, in order to face the stagnant book market conditions and
the fierce competition, the way for the Crescer com Consciência initiative to prosper is through
differentiation and effective communication
Descrição
Palavras-chave
Social enterprise Social impact Management Publishing industry Books market