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Business in practice learnings of innovation strategist
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Resumo(s)
This dissertation combines personal reflection and firm analysis under the title “Innovation
Strategist learnings go BTS: Behind the Scenes of BTS Co.” Its main objective was to analyze
how the firm performed in business simulation and support discussion with academic learnings
while emphasizing on three business functions: Strategy, Innovation and Finance, and aims to
bring the light on the experiences of an executive member by evaluating two critical incidents
during the period of simulation. I will discuss two incidents that I experienced as a Director of
Innovation, my approach towards them, my learnings, and lessons that will remain with me in
my future endeavors
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Palavras-chave
Marketing Innovation Strategy and international business Sales Apply theory in practice Business simulation Develop a business strategy Managing a business Reflective practice Sustainability and esg Team dynamics Working in teams