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| 1.48 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Automotive companies around the world are in the midst of a
transformation driven by disruptive technological change.
Business in Practice is a simulation in which students are
challenged to manage an established automotive manufacturer in
cross-functional, international management teams during exactly
these critical years. Based on established concepts and research
findings, Business in Practice – A corporate and behavioral
analysis evaluates this management process from both a
behavioral science and a business management perspective.
Especially communication has proven to be an essential factor not
only for the team' s, but also for the company's success.
Descrição
Palavras-chave
Apply theory in practice Business simulation Develop a business strategy Integrate and coordinate decisions across Business Functions Managing a business Reflective practice Sustainability and esg Team dynamics Working in teams
