Business in practice - a behavioural and corporate analysis

Abstract

Automotive companies around the world are in the midst of a transformation driven by disruptive technological change. Business in Practice is a simulation in which students are challenged to manage an established automotive manufacturer in cross-functional, international management teams during exactly these critical years. Based on established concepts and research findings, Business in Practice – A corporate and behavioral analysis evaluates this management process from both a behavioral science and a business management perspective. Especially communication has proven to be an essential factor not only for the team' s, but also for the company's success.