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Mercury: a dynamic approach to the fast-evolving automotive industry
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.47 MB | Adobe PDF |
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Resumo(s)
The present report aims to provide the reader with an insight into the Business in Practice project.
Thus, it is divided into two major parts: a personal reflection where I describe and analyze two
critical incidents related to the team dynamics and reflect on the lessons learned, and a sectoral
analysis where I perform a deeper analysis of three of Mercury’s departments, Strategy,
Operations, and Finance. Mercury is a purpose-driven virtual automotive manufacturer set to
disrupt the market with its sustainable operational approach. Students oversaw a particular function
where communication between them revealed to be critical through this six-year journey.
Descrição
Palavras-chave
Operations management Corporate finance Conflict Energy efficiency Automotive industry Sustainability strategy Smart sustainable mobility Team dynamics