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This report will include a detailed study of the multinational
brewery Heineken N.V. and comparison with its main
competitors, alongside a thorough analysis on Heineken’s
performance during the last years. To better understand how the
market operates and what could happen to it in a near future, the
industry trends and possible risks were observed and studied. All
of this prior research would assist us to have a clear outlook for
the two last steps, the forecasting of Heineken’s operations and
future valuation. As a result, a HOLD recommendation was
proposed to investors.
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Valuation Finance Equity research Beer industry Beverages
