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Profit maximization and sustainability paradox in the hospitality industry
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Orientador(es)
Resumo(s)
The relationship between tourism and environment is arising some concerns for tourism
agents and the community. This paper provides a context for the paradox between profit
maximization and sustainability in the hospitality industry, focusing on small hotels as it is
considered that the tensions experienced have a major impact in their business life. The
research is qualitative, based on the analysis and in-depth interview of four small hotels.
Results suggest a different positioning of the hotels, therefore different strategies for
managing the paradox presented, also influenced by the nature of the hotel.
Descrição
Palavras-chave
Sustainability Paradox theory Business strategy Hospitality industry Profitability Small and medium-sized enterprises