Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15074
Título: Exporting a model of integrated disease management: A cross-case study analysis and application to Associação Protectora dos Diabéticos de Portugal
Autor: Azevedo, Maria João Sá de
Orientador: Barros, Pedro Pita
Palavras-chave: International business
Healthcare service
Uppsala model
Eclectic theory
Data de Defesa: Jan-2015
Resumo: Although literature is lacking in the topic of internationalization of services, we manage to apply both the Uppsala model and the Eclectic Theory to the healthcare service. A cross-case study analysis with three international hospitals is done in order to define an internationalization pattern and conditions for a successful process. This is then applied to Associação Protectora dos Diabéticos de Portugal with the purpose of defining an internationalization strategy to the Association.
URI: http://hdl.handle.net/10362/15074
Designação: A Work Project presented as part of the requirements for the Award of a Master Degree in Economics from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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