Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15060
Título: The establishment mode choice of German multinational enterprises in Brazil: A comparative approach
Autor: Nowack, Malte Julian
Orientador: Almeida, José Neves de
Palavras-chave: Establishment mode choice
Brazil
Hidden champions
Data de Defesa: 30-Mai-2014
Resumo: We examine the drivers behind the establishment mode choice of German multinational enterprises (MNEs) in the sectors of Automotive, Chemicals and Mechanical Engineering in Brazil for the years 1993-2013 using a novel sample of primary data obtained directly from German MNEs. Based on prevalent theories found in the literature, we test the most common hypotheses on our sample. Firms with high R&D activities and firms with prior market knowledge in Brazil in from of previous sales offices are more likely to enter Brazil by a Greenfield investment. We also show that it is the specific private ownership of the German so-called hidden champions that drive those specific SMEs to enter Brazil by Greenfield, a sneaking suspicion that has been made before. Finally, we show that the establishment mode choice between Brazil and the USA only deviates to a low extent, with German MNEs preferring to enter Brazil by Greenfield and the USA by M&A. Thereby, we provide valuable insights for future research in this field.
URI: http://hdl.handle.net/10362/15060
Designação: A Work Project presented as part of the requirements for the Award of a Master Degree in Finance from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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