Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15053
Título: Indoor location-based analytics systems: Portuguese market compettive assessment and entry procing strategy of BIPs' technology in Sonae Sierra Shopping malls stores
Autor: Cordeiro, Ana Sofia Ferreira
Orientador: Lobo, João Silveira
Palavras-chave: Entry-pricing strategy
Customer-value based approach
Indoor Location-based analytics
Competitive assessment
Data de Defesa: Mai-2014
Resumo: This project attempts to provide an in-depth competitive assessment of the Portuguese indoor location-based analytics market, and to elaborate an entry-pricing strategy for Business Intelligence Positioning System (BIPS) implementation in Portuguese shopping centre stores. The role of industry forces and company’s organizational resources platform to sustain company’s competitive advantage was explored. A customer value-based pricing approach was adopted to assess BIPS value to retailers and maximize Sonae Sierra profitability. The exploratory quantitative research found that there is a market opportunity to explore every store area types with tailored proposals, and to set higher-than-tested membership fees to allow a rapid ROI, concluding there are propitious conditions for Sierra to succeed in BIPS store’s business model in Portugal.
URI: http://hdl.handle.net/10362/15053
Designação: A Work Project presented as part of the requirements for the Award of a Master Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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