A carregar...
Publicação
Cost-to-serve customers’ optimization: macro project Unilever – Jerónimo Martins
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.03 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The objective of this work project is to analyse and discuss the importance of the “Cost to Serve” as a differentiation key factor, by accessing cost to serve customers of a Portuguese subsidiary of a multinational company, which is operating in the sector of fast moving consumer goods (FMCG) – Unilever – Jerónimo Martins (UJM). I will also suggest and quantify key proposals to decrease costs and increase customers’ value. Hence, the scope of this work project is focused on logistics and distribution processes of the company supply chain.
Descrição
Palavras-chave
Cost-to-Serve Logistics and distribution Supply chain management 3PLs