Business in practice: challenges of change management - leading a car manufacturer to sustainability

Stein, Sarah

http://hdl.handle.net/10362/148050

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Autores

Stein, Sarah

Orientador(es)

Martinez, Luis Manuel da Silva Pereira Fructuoso

Resumo(s)

Sustainability is becoming increasingly relevant. In fact, so much so that businesses inherently non-sustainable must adjust their focus and redefine their business model. This thesis aims to discuss the challenges of such an immense transformation. A simulated environment builds the basis for an analysis of the introduction of sustainable aspects to a company’s full spectrum of activities. The analysis thereby includes two aspects. The first part is a personal reflection of the author, focusing on leadership capabilities and corresponding interpersonal challenges in the team leading the transformation. In contrast, the second part analyses purely the firm’s performance.

Palavras-chave

Marketing Innovation Automotive industry Human resources Change management Apply theory in practice Business simulation Develop a business strategy Decisions Managing business Reflective practice Sustainability and esg Team dynamics Working in teams