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Manufacturing & Process market in Iberia – Status and Evolution
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O estudo em caso pretende fornecer à Air Liquide (AL), informações mais especificas acerca do estado atual do mercado Manufacturing & Process (M&P) e a sua perspetiva de evolução na Ibéria, ao considerar diversos fatores como é o caso do crescimento das aplicações, incentivos e políticas europeias e decisões geopolíticas. O mercado M&P é composto por vários mercados da indústria de transformação e primária, como é o caso da do metal, química, etc.
O estado atual do mercado foi estudado ao agregar 12 dos vários mercados M&P, onde se realizou uma análise histórica dos Índices de Produção Industrial (IPI), volume de negócios e Índices de Preços de Produção (PPI), para verificar uma tendência no mercado.
A evolução do mercado foi estudada ao realizar previsões através de extrapolações do crescimento do volume de negócios da AL e da indústria. Verificou-se que as indústrias dos Computadores, Eletrónica e produtos Óticos previa o crescimento mais otimista, com uma taxa de média anual de crescimento (TMAC) de 9.2% entre 2021 e 2026 enquanto a indústria da construção tinha a previsão mais baixa, com uma TMAC de -3.1%. Também se concluiu que a indústria química e dos metais continham as extrapolações mais próximas em 2025, comparadas com as da AL, com um erro relativo de 0.7% e 1.4%, respetivamente.
As subvenções europeias e governamentais de Espanha e Portugal também foram estudadas, nomeadamente as resultantes dos PRR (Plano de Recuperação e Resiliência) e do PRTR (Plan de Recuperación, Transformación y Resiliência), para verificar se a AL tem uma oportunidade de fornecer gases adicionais a empresas que receberam subvenções. Para Portugal, foram recolhidos dados dos 49 líderes de consórcio que receberam subvenções através do componente C5 do PRR e estimou-se que 25% destas empresas, são fornecidas pela AL e nenhuma empresa contactada necessitava de gases adicionais. No caso espanhol, 232 empresas foram contactadas e 22% consomem gases atualmente, enquanto 5% necessita de gases adicionais.
Adicionalmente, um questionário foi lançado a 112 empresas espanholas por email e por chamadas telefónicas com o intuito de descobrir se empresas com volumes de negócio menores, iriam necessitar de gases adicionais. Concluiu-se que a percentagem de resposta total foi de 34% enquanto a taxa de sucesso, que representa a percentagem de empresas que necessitam de gases adicionais é de quase 4%.
Finalmente, uma decisão de marketing foi tomada ao selecionar as regiões onde se deveria priorizar o investimento no futuro, para os 4 maiores mercados M&P, que inclui as indústrias do metal, Fabricação metálica e maquinaria, Química e Automóvel, onde estes representam 70% das vendas do mercado M&P na Ibéria. A região do Nordeste, representa a região mais favorável para investimento, visto que 3 dos 4 mercados tendiam para essa região.
The present study aims to provide Air Liquide (AL) with a further insight information regarding the current Manufacturing & Process (M&P) market, market status and its expected evolution in Iberia, by considering several factors such as application growth, European incentives and policies and geopolitical decisions. The M&P market is composed of several markets in the transformation and primary industries, such as metal, chemical, etc. The market status was studied by aggregating 12 of the several M&P markets, where it was made an historical analysis of Industrial Production Indexes (IPI), turnover and Price Production Indexes (PPI), so a market tendency could be verified. Market evolution was studied by performing forecasts through extrapolations of AL’s turnover growth and the industry’s turnover growth and these were compared with AL’s predicted tendency. It was verified that the Computer, Electronic and Optical products industry had the biggest optimistic growth with a Compound annual growth rate (CAGR) of 9.2% between 2021 and 2026 while the construction industry had the lowest pessimistic decline, with a CAGR of -3.1%. It was also concluded that the chemicals and metal industries had the closest extrapolations compared with AL’s predicted tendency in 2025, with a 0.7% and 1.4% relative error, respectively. Portuguese and Spanish European and governmental subventions were also studied, namely those resulting from the PRR (Plano de Recuperação e Resiliência) and the PRTR (Plan de Recuperación, Transformación y Resiliência), to verify if AL has an opportunity of supplying additional gases to companies that received subventions. For Portugal, data of the 49 consortium leaders which received subventions through the C5 component of the PRR was collected and it was estimated that 25% of these companies were supplied by AL and none of the contacted required additional gases. In the Spanish case, 232 companies were contacted and 22% consume gases currently, while 5% requires additional gases. Furthermore, a survey was sent to 112 Spanish companies by email and telephone calls with the intend of finding out if smaller turnover companies would need additional gases. It was concluded that the total response rate was 34% while the success rate, which represents the percentage of the companies that require additional gases was nearly 4%. Finally, a marketing decision was made by selecting which regions should be primarily invested in the future, for the 4 biggest M&P markets, including the Metal, Metal Fabrication and Machinery, Chemicals and the Automotive industries, which represent nearly 70% of the M&P market revenue in Iberia. The Northeastern region presented itself as the most favorable region, as 3 out of the 4 markets were tending to that region.
The present study aims to provide Air Liquide (AL) with a further insight information regarding the current Manufacturing & Process (M&P) market, market status and its expected evolution in Iberia, by considering several factors such as application growth, European incentives and policies and geopolitical decisions. The M&P market is composed of several markets in the transformation and primary industries, such as metal, chemical, etc. The market status was studied by aggregating 12 of the several M&P markets, where it was made an historical analysis of Industrial Production Indexes (IPI), turnover and Price Production Indexes (PPI), so a market tendency could be verified. Market evolution was studied by performing forecasts through extrapolations of AL’s turnover growth and the industry’s turnover growth and these were compared with AL’s predicted tendency. It was verified that the Computer, Electronic and Optical products industry had the biggest optimistic growth with a Compound annual growth rate (CAGR) of 9.2% between 2021 and 2026 while the construction industry had the lowest pessimistic decline, with a CAGR of -3.1%. It was also concluded that the chemicals and metal industries had the closest extrapolations compared with AL’s predicted tendency in 2025, with a 0.7% and 1.4% relative error, respectively. Portuguese and Spanish European and governmental subventions were also studied, namely those resulting from the PRR (Plano de Recuperação e Resiliência) and the PRTR (Plan de Recuperación, Transformación y Resiliência), to verify if AL has an opportunity of supplying additional gases to companies that received subventions. For Portugal, data of the 49 consortium leaders which received subventions through the C5 component of the PRR was collected and it was estimated that 25% of these companies were supplied by AL and none of the contacted required additional gases. In the Spanish case, 232 companies were contacted and 22% consume gases currently, while 5% requires additional gases. Furthermore, a survey was sent to 112 Spanish companies by email and telephone calls with the intend of finding out if smaller turnover companies would need additional gases. It was concluded that the total response rate was 34% while the success rate, which represents the percentage of the companies that require additional gases was nearly 4%. Finally, a marketing decision was made by selecting which regions should be primarily invested in the future, for the 4 biggest M&P markets, including the Metal, Metal Fabrication and Machinery, Chemicals and the Automotive industries, which represent nearly 70% of the M&P market revenue in Iberia. The Northeastern region presented itself as the most favorable region, as 3 out of the 4 markets were tending to that region.
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Air Liquide Mercado M&P Estado atual do mercado Previsão PRR/PRTR Decisão de marketing