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Omilk - the future of plant-based milk / a business plan exploring the market opportunity for on-demand plant-based milk with a focus on the B2b sector
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| 1.34 MB | Adobe PDF |
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Resumo(s)
Coffee shops like end-consumers source plant-based milk in one liter Tetra Pak’s. The paper's findings suggest that this does not cater to business clients' needs in a cost-efficient and sustainable way. Omilk will provide an oat milk powder and an accompanying machine, enabling the on-demand production of oat milk, reducing both costs and waste. A financial feasibility analysis for the proposed business model is conducted, and a roll-out plan is defined. Furthermore, marketing activations and a suitable founding team are outlined. Overall, the findings suggest a significant business opportunity for the on-demand plant-based milk production for business clients.
Descrição
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Strategy Growth Entrepreneurship Digitization Entrepreneurial finance