A carregar...
Publicação
The rising trend of digital nomadism and how can hospitality businesses meet the changing needs of this group: the case of selina
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 429.33 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This work project aims to investigate the rising trend of digital nomadism and how hospitality companies can adapt to the changing needs of this particular society’s group. The main objectives include defining who is a digital nomad and how this global phenomenon started, analysing one of the most rapidly growing hospitality platforms in the world-Selina and its strategy towards this target group. Based on the insights collected from the company's internal sources as well as conducted interviews, the work project provides recommendations and suggestions for hospitality companies on how to successfully react and develop their products/services accordingly.
Descrição
Palavras-chave
Hospitality Selina Digital nomads Long-term stays Digital work