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Digital marketing in the petrol distribution industry: is a low-cost strategy aligned with prio´s general brand perception
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This research aims at understanding the effectiveness of the Digital Marketing Strategy designed for the client Prio, an Oil and Gas Distribution company, that focuses on increased loyalty card subscription volume. As follows, the impact of perceived quality and price on high expenditure customers ́brand preference and loyalty card satisfaction was analyzed. Regarding data collection, the study uses a mixed-methods approach with both qualitative (6interviewees)and quantitative (203 responses)data gathering. It was concluded that quality has a statistically significant impact on the sample ́s brand preference, while the price seems inconsequential in a consistent manner.
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Crm Working Brand management Digital marketing Internship Placement Job Customer experience Communication strategy