A carregar...
Publicação
How to activate the net-a-porter X reflaunt resale partnership: post-activation resale process
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.88 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The growth of the online luxury second-hand market has increased the interest of luxury brands and retailers in the market. This work project aims to explore how to activate the seller side of luxury consumers for the “Net-a-Porter x Reflaunt” partnership, through qualitative research. “Net-a-Porter Expert” clients are the ones with more potential to engage with the partnership despite not actively participating in resale. Underlining these clients’ needs in every touch-point of their consumer decision journey for resale, from the research insights gathered, the “post-activation” resale process relies on the urgency in addressing consumers’ need for an easy and seamless experience, on building trust and transparency values and delivering a curated resale experience to their profile
Descrição
Palavras-chave
Fashion Status Resale Luxury e-Commerce Net-a-porter Luxury fashion Secondhand Pre-owned Consumer decision journey Secondhand luxury sellers Reflaunt Resale-as-a-service Communication strategy