Developing the sales potential of cartier In Portugal: how can cartier enhance its omnichannel strategy in Portugal

Almeida, Maria Sanchez Baptista de

http://hdl.handle.net/10362/145413

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Autores

Almeida, Maria Sanchez Baptista de

Orientador(es)

Silveira, Catherine da

Maincourt, Christophe

Resumo(s)

Cartier proposes to develop its sales potential in Portugal towards local consumers, and more precisely, to attract the younger generations. The present field lab develops one fundamental way to answer this challenge, aiming at understanding how to enhance Cartier’s omnichannel strategy in Portugal. Therefore, the recommended strategy focuses on seamlessly blending the online and offline channels, and more precisely, on shaping the in-store experience considering the “new retail” environment and the increasing presence of technology, defining how both digital and physical experiences can coexist and complement each other, and finally, how to approach the online experience to the in-store experience.