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A study about sustainable fashion brands in Portugal
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Orientador(es)
Resumo(s)
The concern for sustainable consumption hada considerable increase during the COVID-19 pandemic. Butt his is not a new trend. Over the past years, the world population is getting day after day more worried about sustainability ,and, undoubtedly, the fashion industry is a big contributor to environmental issues. Taking that into consideration, the goal of this work is to understand how Portuguese consumers perceive the sustainable fashion brands present on the national market and whether they are willing to pay a premium for sustainable fashion.
Descrição
Palavras-chave
Sustainability Consumer behavior Portugal Marketing research Perceptual maps Conjoint analysis Slow fashion Sustainable brands