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Application of the value creation wheel to increase the impact of earth observation on urban planning - Vcw 2: identifying the most attractive geographical market for the building health monitoring solution by latitudo 40
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Urban Planning enables functional cities while maintaining high quality of life for citizens.However, rapid urbanization and increasing effects of climate change are raising the need forsustainable urban areas worldwide. Earth Observation can provide valuable insights to localgovernments,allowingformoreinformeddecisionsandthereforehelpingtomitigateclimaterisk.For this individual contribution, close collaboration with Italian company Latitude 40 was used for finding an attractive new geographical market for their Urban Heat Island monitoring solution. Application of the Value Creation Wheel identified the Petah Tikva subdistrict of Israel as the final target region.
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Sustainability Technology adoption Innovation Technological innovation Value creation Value creation wheel International organizations Earth observation Urban planning Technological market