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Strategic business models in the online food delivery industry - introducing the -order-cook-delivery- business model
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Resumo(s)
This work aims to analyze business models(BM)in the online food delivery(OFD)industry, specifically tailored to ready-to-eat food, and give clear recommendations for improvement. It introduces the business model innovation of the “order–cook –delivery” model. A detailed explanation of the business model and differences to the existing “order & delivery” and “fully integrated” business models will be highlighted. Furthermore, this thesis highlights advantages of the business model innovation and proposes a profound implementation to maximize benefits from the innovation. In addition, three strategic adjustments support this project to improve BM in the OFD industry.
Descrição
Palavras-chave
Strategy Business model Business model innovation Multi-sided platforms Network effects Online food delivery Strategy innovation Strategic business models App