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The development of a sustainable crowdfunding start-up: building trust-based relationships through communication strategies
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| 5.14 MB | Adobe PDF |
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Resumo(s)
Title: The development of a sustainable crowdfunding start-up: building trust-based relationships through communication strategies This project is divided into, a Case-Study, a Teaching note, and an Evaluation Report. The Case-Study, which was a group component, mainly focus on telling a story, GoParity’s story, the challenges that as a first mover, had to go through to grow and to create trust in the Portuguese society. The Teaching Note, which is this document, works as a teaching plan for the Case-Study, however, only from a communications perspective, it focuses mainly on Go Parity’s communication strategy and its importance to creating trust. Finally, the Evaluation Report is the document that adds value to Go Parity, with challenges and recommendations. Keywords: Sustainability, Crowdfunding, Impact Investments, Communication, Trust, Quality Information, Transparency
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Palavras-chave
Sustainability Social impact Sdg Sustainable development Business growth Start-ups Communication strategy Trust