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Organizational purpose: how it translates into strategic practices for small-sized enterprises within the consumer goods industry
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On a global level, the consumer goods industry has been transforming as the market perception praises purposeful and meaningful actions in many sectors of society. Following a qualitative method, the present study aims to discuss whether small and micro-sized businesses in this industry are able to generate concrete strategic actions in line with their purposes. Currently, small enterprises make up a significant majority of the business population, and the potential for study in the field is vast. Hence, byclustering different CEOs' perspectives on organizational purpose and purpose-driven leadership, the research results provided the conception that these company size categories can indeed build solid practices internally such as externally when connected with purpose at the core of their strategy. Finally, a model, based on the grounded theory methodology, aggregated the findings. Furthermore, limitations and opportunities for future research were discussed.
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Strategy Strategic management Management Consumer goods Organizational purpose