Consulting project with the topic "implementation of a local digital currency in Cascais, enhancing economic, environmental, social and human sustainability: developing an Mvp and incentive strategies for partners and users"

Abstract

The Consulting Project focuses on the “Implementation of a Local Digital Currency in Cascais, Enhancing Economic, Environmental, Social and Human Sustainability”. The work project includes model design, pilot establishment, partners and citizens value proposition, Town Hall processes and financial projections. To perform an in-depth analysis and provide valuable recommendations, external and internal analysis were conducted, as well as hypothesis testing (using co-creation meetings, surveys, personas design and data analysis). The outcome is a set of recommendations developed for partners, consumers, and for the Town Hall. Finally, to ensure the long-term success of the pilot, an action plan was defined. This part focuses on “Developing an MVP and Incentive Strategies for Partners and Users”. Includes the minimum viable product, shown as wire frames to clarify consistent ways for displaying the information and enhance the user experience .For partners, to ensure long-term relationships ,the on boarding process and the sustainable certification were created. To users, an end-to-end payment process, and a new reward system were designed.