A carregar...
Publicação
Optimal strategic pricing of reproducible consumer products
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 14.02 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This paper investigates the strategic pricing of consumer durable products which can be acquired through either purchase or reproduction (e. g., computer software). As a copy piracy results in a opportunity loss, its adverse effect on profits needs to be incorporate in strategic decisions such as pricing....
Descrição
Palavras-chave
Dynamic pricing Control theory New product diffusion reproducible products