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Optimizing the business model of Neobanks in Germany: increasing the monetization of clients by product portfolio expansion
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The German banking sector is undergoing drastic transformation. Technology has enabled new business models to develop, forcing traditional players to adapt. Neobanks represent the most recent business model in retail banking, but their business model still faces substantial vulnerabilities, limiting sustainable profitability and competitiveness. The aim of this thesis is to make specific recommendations on how the business model of Neobanks can be optimized, more specifically by product portfolio expansion. Semi-structured interviews and available banking literature compose the main sources of information to derive information for a superior Neobanking business model.
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Strategy Business model Business model innovation Banking industry Neobanks