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Socially responsible investments have become a hot topic in the financial world. Especially younger generations, being more aware and caring for sustainability, are considered to be a critical driving force for socially responsible investments. Yet, until now very few is known about this new generation of investors and which sustainability-related factors really matter for them when taking investment decisions. In this sense, this study explores Generation Z and which concrete factors they taken into account for socially responsible investment decisions.
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Socially responsible investments Generation Z Sustainable finance Investing behavior Sustainability Finance
