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Urban logistic - the effects of pandemics on the last mile delivery
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The corona pandemic has changed the way we live but also how we get products to our homes. Different measures to reduce the spreading of the virus included closing shops and restaurants, giving the last mile logistics unprecedented importance. This work project aims to learn about the impact of the pandemics on the last mile logistics companies, how did incumbents and new entrants react to the sudden spike of demand, and the experience of the front-line employees in this period. Qualitative methods are employed, analyzing secondary data collected from publicly available records, and interviews of managers and front-line employees. The results are discussed to offer practitioners insights and potential theoretical contributions.
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Innovation Strategy and international business Covid-19 impact Logistic Last mile delivery