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Sport TV field lab on new product development - how can sport TV monetize the new amateur sports streaming platform
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| 1.95 MB | Adobe PDF |
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Resumo(s)
Setting the right price is extremely important for the overall profitability and long-term sustainability of firms. In this paper, I present a possible approach to monetize Sport TV new amateur sports platform, Sport TV Play Amateur. Firstly, I discuss the power of pricing and the difficulties linked with pricing services. Then I analyse all the factors involved in the price setting process. Lastly, I conclude that Sport TV should adopt a freemium business model since it would help them retain their consumer base, attract new consumers and ultimately remain the Portuguese market leader.
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Palavras-chave
Sport TV New product development Amateur sports Competitiveness