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Presentation to assess the potential to invest in Malibu Boats Inc., a leading North American boat manufacturer in the performances port, saltwater and day boat segments of the recreation al power boat industry. In depth study of the strong industry tailwinds following the pandemic which include customers’ new desires to spend time out doors in family and isolate des capes. Deep assessment of the company in terms of brand portfolio positioning and internal capabilities to determine its key competitive advantages. Detailed elaboration of a business plan to include potential strategies to help firm achieve certain levels of growth. Identified key improvement aspects: mainly through internal process optimization, in organic growth and international expansion. Valuation of the firm at entry and exit and assessment of potential buyers at end of holding period following strategy implementation.
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Behavioural shift Industry tailwind Discretionary product Recreational escape gate
