Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/143052
Título: Malibu boats private equity challenge - the phenomena of recreational boating following the covid-19 pandemic
Autor: Zuloaga, Gonzalo Velilla
Orientador: Santos, Diogo Barbosa Chalbert
Santos, Fábio
Palavras-chave: Behavioural shift
Industry tailwind
Discretionary product
Recreational escape gate
Data de Defesa: 12-Jan-2022
Resumo: Presentation to assess the potential to invest in Malibu Boats Inc., a leading North American boat manufacturer in the performances port, saltwater and day boat segments of the recreation al power boat industry. In depth study of the strong industry tailwinds following the pandemic which include customers’ new desires to spend time out doors in family and isolate des capes. Deep assessment of the company in terms of brand portfolio positioning and internal capabilities to determine its key competitive advantages. Detailed elaboration of a business plan to include potential strategies to help firm achieve certain levels of growth. Identified key improvement aspects: mainly through internal process optimization, in organic growth and international expansion. Valuation of the firm at entry and exit and assessment of potential buyers at end of holding period following strategy implementation.
URI: http://hdl.handle.net/10362/143052
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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