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http://hdl.handle.net/10362/142627| Título: | Leveraging technology for value creation in the context of smart sustainable cities: five potential approaches | smart sustainable mobility |
| Autor: | Costa, Carolina Betencourt Tavares Milheiro da |
| Orientador: | Castro, João |
| Palavras-chave: | Technology adoption Entrepreneurship Technological innovation Value creation Digital business Business model Digital transformation Technology strategy New product development Sustainability assessment Smart sustainable mobility Mobility-as-a-service |
| Data de Defesa: | 19-Jan-2022 |
| Resumo: | This report is part of a master thesis that investigates the potential of five innovations for value creation in Smart Sustainable Cities. It analyses measures to reduce greenhouse gas emissions from transports, focusing on the development of a business case for a Mobility-as-a-Service solution for the Lisbon Metropolitan Area. Primary(interviews with experts and survey)and secondary research is conducted. A value creation analysis is performed through validation with experts and financial viability assessment, and a sustainability assessment is performed using the Well-to-Wheel methodology. Both show that it is possible to ensure value creation while having a positive environmental impact. |
| URI: | http://hdl.handle.net/10362/142627 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| 2021-22_fall_45098_carolina-costa-and-general.pdf | 1,34 MB | Adobe PDF | Ver/Abrir |
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