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Real estate innovation: the future of real estate platform models and the role of the broker
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.64 MB | Adobe PDF |
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Resumo(s)
The residential real estate industry is lacking behind technological innovation. Brokers need to adapt to dynamic, technology-centered environments. Innovation and retraining are firms’ best chance of survival. This thesis addresses the European market’s attractiveness and analyzes the industry’s most important technological trends. Further, the role of intermediaries is discussed and related to modern digital platforms. By assessing the platform model landscape in Europe, it is attempted to provide an outlook on the broker’s role. While brokers may achieve reintermediation through marketplaces or Multiple-Listing-Services, disintermediation is expected if For-Sale-By-Owner or hybrid brokerages continue to grow.
Descrição
Palavras-chave
Digital platforms Disintermediation Reintermediation Real estate brokerage Electronic markets