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Consulting project with the topic "implementation of a local digital currency in Cascais, enhancing economic, environmental, social and human sustainability: sustaining s successful pilot performance"

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2021-22_fall_32160_margaridadamas.pdf8.9 MBAdobe PDF Ver/Abrir

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The Consulting Project focuses on the“ Implementation of a Local Digital Currency in Cascais, Enhancing Economic, Environmental, Social and Human Sustainability”. The work project includes model design, pilot establishment, partners and citizens value proposition, Town Hall processes and financial projections. To perform an in-depth analysis and provide valuable recommendations, external and internal analysis were conducted, as well as hypothesis testing (using co-creation meetings, surveys, personas design and data analysis). The outcome is a set of recommendations developed for partners, consumers, and for the Town Hall. Finally, to ensure the long-term success of the pilot, an action plan was defined. To successfully implement a local digital currency in Cascais, the pilot phase of the projects hould be monitored. The monitoring can be done using a Balanced Score card, which defines the goals of the project, key performance indicators as metrics of success of these, and initiatives to achieve them. Additionally, an estimate of the financial investment required was performed, aiming to asses show these can vary according to different scenarios in terms of up take and duration of the pilot. Finally, as a step to move the project to the scale-up phase, Cashcais should be registered as a virtual asset in BdP.

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Strategy Consulting Sustainability Economics Health Digital transformation Circular economy App development Environment Implementation Network effects Cascais town hall Citizenship Local currency Minimum viable product Pro-environmental rewards

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Licença CC