Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/142541| Título: | 10-year Portuguese football strategic plan: sustainable growth - the rise of virtual football |
| Autor: | Graveto, João Pedro Da Silva |
| Orientador: | Brinca, Pedro |
| Palavras-chave: | Strategic analysis Strategy and international business Gaming Football Sport management Data analysis Esports Portuguese football |
| Data de Defesa: | 20-Jan-2022 |
| Resumo: | This analysis serves as a complement to the 10-year Portuguese Football Strategic Plan conducted in Partnership with FPF and Deloitte. After measuring the impact of fan engagement, women’s football, academic football, broadcasting rights, and international exposure, this report was directed towards the emerging rise of the gaming and eSports industry. A perspective was given towards the sector globally, introducing a detailed analysis of the Portuguese landscape. Overall, the aim was to understand how to enhance the current status of the national virtual football panorama by recommending strategies to increase its attractiveness. |
| URI: | http://hdl.handle.net/10362/142541 |
| Designação: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| 2021-2022_fall_28909_joao-graveto.pdf | 1,67 MB | Adobe PDF | Ver/Abrir Acesso Restrito. Solicitar cópia ao autor! |
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