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Startup lovecode: the starting point
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Resumo(s)
Love Code is a dating platform considering genetic data. This start up has the overall objective to provide pharmaceutical companies with DNA data to develop personalized medicine against existing diseases and prospective conditions. Using a qualitative approach, including a literature review and twenty-eight conducted interviews with relevant stakeholder groups, it is evaluated if this business idea is doable and, in particular, if it is feasible to match people according to DNA data. As a result, so far people can be scientifically matched by pheromones, genetic disorders, an cestry, and physical appearance. All in all, Love Code is realizable.
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Palavras-chave
Entrepreneurship Prevention of diseases Genetic matching Dna Dating platform