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Does transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived value
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The Nutri-Score is a front-of-pack, summary nutrition label gaining momentum in Europe. Using a mainly German sample, the online experiment conducted for this study aims to investigate the effect the Nutri-Score has on consumers’ purchase intention, attitude towards brand, and green perceived value, and if it differs for private label brands and manufacturer brands. The results suggest no statistically significant effect of the Nutri-Score on the mentioned constructs, but they reaffirm that manufacturer brands compared to private label brands have a competitive advantage when it comes to consumers’ perceptions.
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Marketing Strategic management Purchase intention Nutri-score