Business plan hungry4pasta - operational & financial plan / team management & business model validation

Toulikas, Apostolos

http://hdl.handle.net/10362/142456

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2021-22_fall_44479_apostolos-toulikas-copy.pdf		3.26 MB	Adobe PDF	Ver/Abrir

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Autores

Toulikas, Apostolos

Orientador(es)

Major, Euclides

Resumo(s)

The covid-19 pandemic accelerated a new way of consuming meals due to the coercion of staying home. Among the current business models, the dark kitchen one is particularly noticeable given that they are expected to be leading the way in the next generation of delivery-focused businesses. The second part of the business plan comprises the Business Model Validation, which essentially proved that the assumptions made based on the market research were valid. Furthermore, the Operational Plan and the drill-down of the Financial Model provide evidence of the feasibility and profitability of the business model.

Palavras-chave

Entreprenerueship Brand identity Marketing plan Financial plan Lean startup Go-to-market strategy Food and beverage industry Business model canvas Growth strategy Cloud kitchen Pasta Hungry4pasta