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Equity research/ Harley Davidson: will the youths save the motor company
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| 2.95 MB | Adobe PDF |
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This report aims to give a buy recommendation for the company Harley Davidson, Inc. The company has experienced several problems in the last years, mainly in 2020 due to the Pandemic situation. Despite this setback, Harley created “The Hardwire Strategy”, a plan that intends to renovate the brand, explore new target markets -while adapting to all types of customers -and to expand the company geographically. Therefore, we expect that Harley Davidson will increase its profits and significantly improve its operations in the future.
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Valuation Finance Electric vehicles United States Generation y Generation x