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Strategies and drivers for investing - a study among young retail investors
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The recent inflow of retail investors to financial markets has raised questions about the investment behavior of young investors. This paper, “Strategies and Drivers for Investing –A Study among Young Retail Investors” investigates potential differences between the generations Y and Z in regards to their investment strategies and drivers. Results indicate that Generation Zinvests as a means of entertainment, uses more reliable information sources and is less concerned about ESG than their older counter parts. While there is no significant difference concerning the two groups’ risk preferences, investment experience plays a significant role in explaining investment behavior.
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Financial markets Esg Retail investors Investment strategy Investment behavior