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Spotify: disrupting the music industry
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The purpose of this paper is to present a case study about Spotify’s disruptive innovation. In the first section, the music industry and the impacts of the digitalization process are explored. Further, Spotify’s main events, competitive landscape, and business model are analysed. In the second section, the study investigates existing literature on disruptive innovation, business model innovation, digital platforms, and taxonomy of disruptive strategies, which are further applied to Spotify’s case. Results reveal that Spotify disrupted the music industry by applying a superscription-based business model innovation that affected every existing player in the market.
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Strategy Case-study