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See the honey: an initiative to bond communities and protect the wild places of Europe
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Technology is great. It has allowed the human species to surge forward through raising societies out of poverty, accelerating understanding and innovation. In some cases however, the excessive use of technology has led a progressive elimination of the friction that has allowed humans to thrive and evolve. Innovation has substituted grinding tasks, once undertaken by millions of people, with machines that think for themselves. And these machines require exponentially increasing amounts of energy in order to perform. The excessive energy consumption we are witnessing is causing one of the biggest challenges we are facing today: climate change. The same climate transformation that is causing ice sheets to shrink, oceans to warm up and the snowpack to retreat. And the cause behind the increasing extinction rate that threats biodiversity and the decline in local businesses. SEE THE HONEY is a solution for change.
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Entreprenerueship Climate change Environmental impact Adventure tourism Backcountry skiing