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Creating an uncontested market space in the boat sharing industry using blue ocean strategy: Noah business plan
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In the last decade, many industries started to innovate and embrace the advent of the sharing economy. Built under the hypothesis that most boats are under-employed, and people suffer the “over tourism” phenomenon, NOAH will be a digital business based on sharing economy principles. It will serve as a link between boat owners and users allowing the two identities to meet their needs in a marketplace. NOAH will capitalize on the opportunities offered by the tourism industry and position itself as the simplest platform on the European market that will focus on customized experiences predominantly on RIBs and motorboats.
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Business plan Noah Sharing economy Boat sharing Tourism Blue Ocean strategy Business model canvas Marketing Strategy