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The value of innovative technologies for consumer-centric business models in the car and health insurance
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This work aims to serve established European car and health insurer understand pan-European customer needs and make recommendations how to address these needs with and without using technology. 167 customers from 10Europeancountries were surveyed. As a result, it could be identified technology is not the most important driver of an insurer’s business success, it is the trust of their customers. Nevertheless, it was elaborated that AI provides the highest economic value for car and health insurer. This trust advantage over new competitors is to be used as a lever to maintain relevance and customer-centricity by deploying innovative technologies.
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Car insurance Health insurance Customer centricity Artificial inteligence