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Iworkinsport´s development: strategy to expand in a niche market
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| 3.1 MB | Adobe PDF |
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Within the Sport Management Field Lab supervised by Pedro Brinca, we have had the opportunity to work with iWork in Sport, a company playing as an intermediary between students, schools, and companies of the sport industry. Thereby, we articulated our thesis using the following structure: a first part analyzing the industry and the environment with qualitative and quantitative data, a second part divided in three sub topics addressing more specific solutions to these challenges from a data, marketing, and strategic perspective, and a final part aiming at providing recommendations using the analysis done in the previous parts.
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Digital business Human resources management Business development E-commerce Digital marketing Business strategy Growth strategy