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Sea!D - providing a sustainable and innovative solution for the card industry - 1/2
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Resumo(s)
This work project depicts the creation of an early-stage startup within the ecosystem of Nova SBE, introducing an innovative solution, which allows card manufacturers and issuing companies the opportunity to off era sustainable plastic card made from upcycled fishing nets. It aims to analyse market acceptance and consumers’ willingness to pay for recycled products and hence validating the proposed business model. Applying a combined methodology of quantitative and qualitative research, this work reveals industry insights that helped sharpen its value proposition towards taking the antagonistic asset of fishing nets and turning it into something valuable.
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Palavras-chave
Sustainability Social enterprise Social entrepreneurship Circular economy Environmental impact Willingness to pay Customer acceptance Plastic pollution