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The exploration of a business idea combining gaming and betting: a quantitative research approach
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| 1.73 MB | Adobe PDF |
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Resumo(s)
While the integration of monetary incentives has become the norm at the professional gaming level, this development is absent at the amateur level. This work examines whether there is a demand among amateur FIFA players to wager money on their victories and explores the underlying gaming motivation and the role of overconfidence. The quantitative online survey conducted shows that approximately every other participant is interested in the proposed service. Widespread overconfidence and the gaming motives Competition and Social Interaction support the demand for the service. A first potential business model is derived and critically discussed.
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Entrepreneurship Business model Gaming New product development Betting