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-Samsung field lab voids: impact of demand forecasting accuracy improvement on shareholder value creation.-
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VOIDS is a data science student entrepreneurial project that aims to integrate marketing into demand planning, helping companies to achieve the most accurate way of planning and shaping future demand. The following work applies this vision in a lean agile start-up framework, implementing state-of-the-art deep learning time series forecasting techniques in the business context of the global consumer electronic brand Samsung. Evaluation results reveal significant shareholder value creation potential driven by double-digit improvement in forecasting accuracy. Resulting in improvements of VOIDS stakeholder key-performance-indicators, mainly due to increase in net-operating-profit resulting from top and bottom-line improvements and positive capital impacts.
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Marketing Business analytics Demand planning Saas Shareholder value