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Strategic business models: the importance of the Maas Model in the micromobility industry
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| 7.6 MB | Adobe PDF |
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This report provides sound recommendations for improving business models with in the newly emerged micromobility industry. The following research questions are addressed: What business models are being used; what are their characteristics and associated advantages and vulnerabilities? Based on the vulnerabilities, how cant he business models be improved? These questions were answered by using a mix of qualitative and quantitative data. Throughout the analysis, lack of profitability was a significant vulnerability of nearly all Mobility as a Service (MaaS) providers offering a micromobility sharing system. Recommendations were made to change key elements of existing business models to mitigate the vulnerability.
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International business Strategy Business model Business model innovation Mobility as a service Micromobility