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Innovative strategies for Dott to grow in the Portuguese e-commerce market: an analysis of Dott´s consumer and changes in their online behaviour
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Resumo(s)
The focus of this research project is to understand how the recentlyfounded marketplace, Dott, isperceivedby Portuguese consumers. To attain a better perception of the current status of Dott in the market a survey was conducted, where the main target is Portuguese consumers. The project presents ananalysis of Dott’s consumer and their behaviour. Additionally, to understand the external and internal environments a strategical analysis is also performed. The main objective of the study is to understand in which business units can Dott improve its performance and suggest innovative recommendations to praise the brand name on consumers’ choice.
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Palavras-chave
Innovation Technological innovation Strategic analysis Digital business E-Commerce Technology strategy Consumer decision journey Marketplace Competition analysis Portuguese market Dott Consumer buying behaviour